Ep 15: Perseverance to the Pinnacle | Dona Kay Rule & Phil Haugen

We were really excited when we were able to get Dona Kay Rule and Phil Haugen together for episode fifteen. Both from Oklahoma, these two equine professionals have been longtime friends and both have had a hand in the journey of a very special horse named High Valor. This story is a great one and we appreciated having a hand in telling it!

Dona Kay Rule

w nfr 2018 night 8 final-5645
Dona Kay and Valor at the 2019 Fort Worth Stock Show & Rodeo. Photo by Kenneth Springer.

While some may have not known who Dona Kay was until the 2019 season upon her first NFR qualification, she has been a long time extremely successful horsewoman, barrel racing producer, horse trainer, and business owner for many years! Hailing from the small town of Minco, OK in Central Oklahoma, she has qualified to the 2019 NFR at 61 years young on her great 10 year old gelding, High Valor, she is an inspiration to all of us! Valor was also voted the 2019 Purina Horse of the Year.

Valor’s professional career took off after an unfortunate accident leaving Dona Kay’s first string horse “Juice” injured, consequently putting Valor in the position to step up to the plate. Valor was bred and raised by Lana Merrick, additionally she sent him to Phil Haugen as a two year old to start and be trained. Lana sold Valor to Dona Kay when he was five years old, and Dona Kay has dedicated the past five years to training him, seasoning him, and finishing him on the pattern. The rest…is history! We wish Dona Kay the best of luck at the 2019 NFR and we will be looking for Juice in the grand entry.


High Valor- Valiant Hero x Rare High

  • 2009 Gelding

Juicy Adventure “Juice”- Smart Like Juice x Minis Daisey May

  • 2008 Gelding

These are the runs from Valor’s first big win in Waco, TX at the D&D Barrel Race with Juice winning 2nd!

Phil Haugen

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Photo by Impulse Photography.

Phil Haugen has trained over 1,000 horses for the public with a training career spanning over 30 years. Based out of Weatherford, OK, horses that have gone through Phil’s training program have exceeded earnings over $1M. One of those horses in particular was High Valor. “Valor” went through Phil’s training program as a two year old while he was owned by Lana Merrick.

Phil has developed a unique training style based on his experiences in and out of the competition arena.  His training program is focused on those fundamentals and his keen understanding of how to progress a horse in its training while mentally keeping that horse in a trusting, secure and confident state of mind. Phil’s philosophy is to train through understanding and that starts with a simple, common sense approach. He does this by building a solid foundation to to help each horse reach it’s full potential by focusing on effective and proven techniques helping the horse understand the response you are asking for, which in turn builds their confidence and yields success.

Today Phil is still currently training for the public, keeps a full clinic schedule, and has started his own podcast; Be Your Best Horsemanship! It’s available across all podcast platforms.


Dona Kay


EP 10: Kassie Mowry | Preparation and Mental Toughness

Kassie Mowry is listed as the Top Rider of the Decade for 2008-2018 with earnings calculating over $2M, reported by Barrel Horse News. Among countless achievements, she is an NHSRA barrel racing champion, NIRA barrel racing champion, two time NFR qualifier, BFA Futurity Champion, BFA Juvenile Champion, and the 2019 Diamonds and Dirt Futurity and Slot Race Champion just to name a short few. We loved this episode getting to revisit some iconic horses in Kassie’s early career, Kassie’s involvement with Epic Leader , and her 2019 season which has been nothing short of a roller coaster ride. Kassie is as tough as they come and an extremely knowledgeable horse woman and there is a lot to be learned from this episode!

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Round 3 of the 2017 NFR. Kassie and Firewater Make Me Happy (Junior) set the arena record. Photo by Impulse Photography.

Dashing Dillon

  • Confederate Leader x Pass the Belle, Pass the Bars
  • Bought as a yearling primarily because of his Confederate Leader bloodlines
  • Characterized as fast and honest, “just won”
  • LTE $123,000, 2006 BFA Juvenile Futurity Champion

 FM Radio

  • Dash Ta Fame x On a Bunny, On a High. “Darling Denim”
  • Won over $60,000 his four year old futurity year
  • Characterized as very sensitive, hard working and pleasing

Epic Leader

Kassie Mowry with a young Epic Leader
Kassie Mowry and Epic Leader in 2011, he was a three year old. Photo by:
  • Confederate Leader x Firewater Fiesta, Firewater Flit
  • Co owned by Kassie and Karma Loftin
  • LTE $170,000+
  • 2012 Futurity Year:
    • 2nd Highest Money Winning Futurity Horse in the Nation
    • Old PacWest Slot Race Champion
    • BBR Finals Slot Futurity Champion
    • Ecurie 5-55 Drummond Futurity Champion
    • LG Pro Classic Slot Race Reserve Champion
  • Now owned by the Schiller Ranch, stands at Brazos Valley Stallion Station


Despite battling two different injuries within a few months of each other, Kassie still has had a stand out year thus far, with the highlight being the Diamonds and Dirt Futurity. Out of the six horses she is currently competing on, they are all by Dash Ta Fame or Epic Leader. Below are their accomplishments at the Diamonds and Dirt Futurity where she won in total nearly $80,000 at the single event!


First Round

Second Round

Final Round Aggregate

  • 1st- Dashing Canelo
  • 2nd- Epic Guy
  • 3rd- Famous Ladies Man
  • 7th- CP He Will Be Epic

Slot Race

  • 1st- Epic Guy
  • 4th- CP He Will Be Epic

Keys to Kassie’s Training Program

  • Mental Toughness
  • Awareness
  • Preparation
  • Consistency
  • Reward/Release


Can’t get enough Kassie? Check out her two part series we did in a previous season of Racer’s Edge on our YouTube Channel! As always, thank you for listening and you can find more episodes of the podcast on iTunes, Spotify, and Google Podcasts. We have two remaining episodes in Season 2 we are excited to bring you.

Racer’s Edge Facebook

Racer’s Edge Instagram @racersedge_ce

For Contact:
Hannah Haugen, Public Relations Coordinator
Partner Links: Renew Gold, Oxygen, SheFit, Barrel Horse News & Training Barrel Horses, Ride TV

EP 09: Britany Diaz | Planning, Possibilities, and Positivity

Episode 09 features the ever so talented, Britany Diaz! This 2X NFR qualifier and professional barrel horse trainer not only has a great breeding and training program with her husband Isaac (professional saddle bronc rider), but she is a new mom to daughter, Whitley Grace. We really enjoyed our visit with her and talked all things training, pedigree, and life in general. Britany radiates positivity and purpose and we know everyone can get something in this episode! Just a reminder that we are three episodes into Season 2 and our new episodes are released bi-monthly on Thursdays, check them out on iTunes, Spotify, and Google Podcasts!


Britany grew up in rural Solen, ND on a ranch. Although her family didn’t compete actively in rodeo, she quickly took to it on a little mare named Nanny. Britany credits her foundation of barrel racing to going to Mary Ketchum clinics and learning from Lisa Lockhart whom she traveled with at the beginning of her career.

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  • The start of it all for Britany and the horse she learned how to ride onNanny


“Rootie” Dasher Dude

  • Bought for $800 at a dispersal sale in North Dakota
  • Trained by Britany at college in horsemanship classes
  • Had a foal at 4 years old and started her barrel racing career after
  • 9X Badlands Circuit Finals Qualifier
  • Qualified for the NFR two times
  • 3x Canadian Finals Finalist
  • 2014 Reserve Canadian Champion
  • 2014 Canadian Horses of the year, the first horse from the US to win this title
  • 2016 ERA Top 5 finisherIMG_4677 ©www.CowboyImages.net


Britany, Isaac, and the Fleck’s (Britany’s parents) have put together a great set of broodmares over the past seven years. Although Rootie doesn’t carry, she is flushed for embryos and they even have a full sister to Rootie added to their broodmare herd. The majority of their bloodlines goes back to the stallion, Texas High Dasher.

Feed Program

Alfalfa & Coastal Hay All horses everyday
Purina Senior Equine Older horses & picky eaters
Purina Omolene 200 Higher sugar/starch for active competing performance horses
Purina Strategy Healthy Edge General feed for all horses 2 years & older
Purina Ultium Growth All colts under 2 years old
Supplements Platinum Performance CJ & Osteon


  • Sherry Cervi Diamond Short Shank Twisted Wire Dogbone
  • Simplicity Bit
  • Legacy2s
  • Standing Wraps while traveling

Just for Fun

The culprit of the snores you may or may not hear during this podcast in our very formal kitchen podcast studio, Smokey the Labradoodle and Riggs the Rescue. 🙂  IMG_3241

Thanks for tuning in! As always you can tune in on iTunes, Spotify, and Google Podcasts.

Racer’s Edge Facebook

Racer’s Edge Instagram @racersedge_ce

For Contact:
Hannah Haugen, Public Relations Coordinator
Partner Links: Renew Gold, Oxygen, SheFit, Barrel Horse News & Training Barrel Horses, Ride TV

EP 08: Sherry Cervi | Mind in the Middle

It’s always a fun time when we get to visit with Sherry and we hope you learn as much as we did from this conversation. Expect to learn tips for improving your mental game as we discuss stories from the rodeo road and the horses that helped Sherry become rodeo’s winningest cowgirl. Along with the podcast, be sure to catch today’s Racer’s Edge episode with Sherry Cervi on RIDE TV. It will first air Thursday, April 18 at 9:00 PM ET and 12:00 AM ET, so set your DVRs! If you’re on your phone, tablet or streaming device, use promo code “RACERSEDGE” for a discount on RIDE TV GO.

For those who don’t know, Sherry Cervi is a four-time world champion barrel racer, three-time average champion, and has qualified for the Wrangler National Finals Rodeo a total of 19 times. Though the duo of Sherry and Stingray is well-known in the barrel racing community, many are unaware of the horses behind the success we see today. If you missed her the first time around, be sure to go back and listen to our Season One podcast with Sherry Cervi and Jane Fambro.



  • Carried Cervi to several PRCA wins her senior year of high school
  • Bought Danish from Martha Wright

Sir Double Delight “Troubles”

  • 1985 gelding
  • Purchased by Cervi’s in 1994
  • Qualified Sherry to her first NFR in 1994 and helped win her first world title in 1995

Jet Royal Speed – “Hawk”

Sherry and “Hawk” competing at the 1998 NFR. Photo by Hubbel Rodeo Photos.
  • 1984 gelding
  • 1999-2000 WPRA Horse with the Most Heart
  • Helped win world titles in 1995 and 1999 as well as NFR average in 1999
  • Taught Sherry the true meaning behind being mentally tough

PC Frenchmans Hayday – “Dinero”

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Sherry Cervi competing on Dinero at the Pendleton Round-Up. Photo by Hubbel Rodeo Photos.
  • 1995 Palomino Stallion
  • Lifetime earnings of over $400,000
  • Sire to many NFR qualifiers including “Stingray” and Hailey Kinsel’s “Sister
  • Full sibling to Kristie Peterson’s legendary “Bozo

BC Tinman – “Tinman”

Sherry competing at the 2005 NFR on “Tin Man”. Photo by Hubbel Rodeo Photos.
  • 1993 gelding
  • Along with Dinero, Tinman packed Sherry to several NFR qualifications

MP Meter My Hay – “Stingray”

Sherry and Stingray competing at the Calgary Stampede in 2017. Photo by Covy Moore.
  • 2002 mare
  • Fun fact: Stingray’s Dam is a 3/4 sister to Hawk
  • Not only is Stingray one of the greatest barrel racing horses of all time, she is also a nice heel horse in the team roping
  • Key player in Sherry’s record-setting $3.2 million in ProRodeo earnings
  • Carried Sherry to 2010 and 2013 WPRA world titles
  • Voted Horse with the Most Heart in 2013, runner-up in 2010 and tied for the title in 2011

Mental Toughness

  • Go with you gut feeling
  • Don’t over-analyze the situation
  • Once you make a decision, stick with it. Never second guess yourself.
  • Be prepared
  • Be consistent as a rider
  • You can make mistakes and still be fast – don’t give up
  • Don’t let outside elements dictate your mental game
  • Worry only about the things you can control
  • Surround yourself with positive people
  • Set goals and stay hooked
  • If you struggle to stay motivated, surround yourself with people who push you

Staying Focused

Prior to her runs, Sherry reminds herself to keep her mind in the middle and get her horse to the spot. Along with this, if she gets nervous, she wiggles her toes to relax her body and take her mind off of the stress involved with competition.

Funny Stories

Listen to Sherry in this podcast to hear the funniest and strangest stories that have happened to her on the rodeo road. Once you listen to them, you’ll understand the importance of being mentally tough and having the ability to “stay hooked” regardless of the hand you’re dealt. In response to her stories on the road, Sherry’s advice to anyone listening is to lock things up while travelling. You never know who might take your saddle, your gold buckle, your video camera or even your trailer!

Thanks for tuning in to Racer’s Edge podcast on iTunes, Spotify and Google Podcasts. Don’t forget to follow and watch our episodes on RIDE TV as well. Stay tuned and follow us on social media to watch for upcoming Racer’s Edge content.

Racer’s Edge Facebook

Racer’s Edge Instagram @racersedge_ce

For Contact:
Hannah Haugen, Public Relations Coordinator
Partner Links: Renew Gold, Oxygen, SheFit, Barrel Horse News & Training Barrel Horses, Ride TV

Season 2 Episode 7: Lisa Lockhart & An Oakie with Cash, Horse of the Decade

For those of you who listened to season one’s podcasts, welcome back! For those of you who are new, we welcome you too!

On this episode, join us as we meet up and visit with Lisa Lockhart. Lisa is a wife, mom of three and professional barrel racer. On top of her 12 National Finals Rodeo (NFR) qualifications, two NFR Average Championships and two Reserve World Championships, Lisa has won RFD-TV’s The American twice along with four Canadian Championship titles. If you know barrel racing, the name Lisa Lockhart should be more than familiar.

Something that makes Lisa unique from many is her ability to schedule time on the road with family events. Since the beginning, she has always put her role as a mother first and that makes her someone everyone can admire. Along with being mom to Alyssa, Thane and Cade, Lisa has also been the mother-figure to some pretty talented horses. She has always had a passion for horses, growing up riding her pony in the yard, and her connection with animals is evident. Listen to Lisa, Jeye and Hannah talk about life on the road, memorable moments, equipment, family, and the famous horses Lisa has rode.

Lisa’s first run on Louie at the 2018 NFR….the crowd erupted! 


Prime Diamond “Cutter”

  • 2019 RNCFR Champion
  • Lisa has had Cutter since he was two years old
  • Some saw Cutter as the underdog – he wasn’t supposed to run at the RNCFR but stepped up to the plate

Rosas Cantina CC “Rosa”

  • Round-winner at 2018 NFR
  • Lisa did not train Rosa and gives credit to Hallie Hansen and Jacque Woolman for their part in making her the horse she is today
  • Sweetest, quietest, most-loving horse on the ground but not so quiet when you’re on her back
  • Overachiever – fast, lots of try, definitely not a slacker
Lisa and Rosa
Lisa Lockhart and Rosa at the 2017 RFD-TV’s The American. Photo by Impulse Photography.

An Oakie With Cash “Louie”

  • Louie has made 83 trips down the alley at the NFR in the Thomas and Mack in Las Vegas, NV.
  • Louie’s first trip down that alley was not planned – Chisum fell during practice and Louie had to step in (He won that round and they never looked back)
  • Voted Horse with Most Heart in 2011
  • Named Horse of the Decade in 2018
  • Previously competed in reined cowhorse and working cowhorse
Rosa and Louie enjoying stopping by to see Dr. Swanson at the Littleton Equine Medical Center in Littleton, CO. Photo from Lisa Lockhart Facebook page.

Fast and Gold “Chisum”

  • Raised and bought from Time Bagnell of B Bar Heart Performance Horses in Montana
  • Helped her win a 2nd Canadian National Finals Title
  • Nicknamed after John Wayne’s horse in the movie Chisum
Louie and Chisum enjoying a little grazing time at the 2016 Calgary Stampede. Photo from Lisa Lockhart Facebook Page.

IR’s Peppys Breeze “Sterling”

  • One of the main contenders that helped Lisa qualify for the 2007 NFR
  • Won the third round of the ’07 NFR
  • Horse that Lisa won the Canadian National Finals Rodeo on making her the first American to do so!

On the Road

  • Lisa lets her horses graze a lot to keep them relaxed on the road
  • Keeps plenty of different blankets and sheets to adjust to the climate change.
  • Keeps a nice and tidy trailer!
  • Uses hay nets in the trailer, hay bags outside of it. Keeps hay in front of horses at all times!
  • Planning ahead and keeping the horses the primary focus.


For Contact:

Hannah Haugen, Public Relations Coordinator


Partner Links: Renew Gold, Oxygen, SheFit, Barrel Horse News & Training Barrel Horses, Ride TV


EP 04: Sherry Cervi & Jane Fambro | Let’s Talk “Sussess”!

In this episode, we sit down to talk with barrel racers, Sherry Cervi & Jane Fambro. You’ll learn all about chickens (yes, you read that right), training barrel horses, their favorite equine products, time-management, motivation and the differences between traveling to futurities and rodeos. Along with this, you’ll be sure to get a laugh or two from a story involving the Racer’s Edge crew, Stingray and Pleasant Grove, Utah.

Sherry Cervi is a name that most should recognize. With four world titles, three average title wins at the Wrangler National Finals Rodeo and 19 WNFR qualifications in the barrel racing, Sherry has proven her value in the barrel racing industry. Along with her WNFR successes, Sherry was also the first Women’s Professional Rodeo Association member to cross the 3 million dollar mark in earnings. More recently, Sherry was inducted into the National Cowgirl Museum and Hall of Fame. Though she calls Marana, AZ home, she spends her summers at her family’s ranch in Wisconsin and recently purchased a property in Stephenville, TX.

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Jane Fambro grew up in the saddle, training her first horse in the fifth grade. In 2018, Jane was the recipient of the DISH Back in the Saddle Award at RFD-TV’s The American Semi-Finals. There is no doubt she is an all-around hand, starting her first horse bareback in a halter as a yearling and ending up with a well-trained horse in the heeling, heading, breakaway, tie-down, pole bending AND barrel racing. Luckily for the barrel racing world, Jane moved in with Ryann Pedone when she went to college and decided she would take a shot at training futurity colts by the time the second semester rolled around. Since that decision, she has gone on to train several successful barrel horses that have gone on to win with other riders, a feat of its own. Jane is a UPRA Finalist, RFDTV The American Qualifier and three-time cancer survivor. She is the strongest person, most astute Horseman and motivation for us all to be better and do better. She sets a great example of humility and hope.

Fancy Chickens

As promised in the podcast, here is the link to Business Insider’s article regarding the chicken referred to as, “The Lamborghini of Poultry.” Feel free to look up chickens in your area, however, as Jane has proven, there is no need to own a chicken to be successful in the barrel racing world.

Blackie, an Indonesian Ayam Cemani rooster and part time poultry model.


Both Sherry and Jane will agree that there is great pride involved when someone else is able to win on a horse that you have trained. Along with this, if they had to choose between training and competing at futurities or rodeos, both would choose the rodeo path. Sherry and Jane both believe that ranching on horses at a young age teaches them where to place their feet and prepares them for pressure, resulting in a horse that can handle rodeo ground and atmosphere.

Jane believes it is important to have patience and use repetition when training a horse regardless of where the horse will be competing.

Sherry has full intentions of going the futurity route with her young horses, but every year she seems to get busy and ends up with horses that are not quite ready to hit the futurity road. Though some may try to rush those horses to get them prepared last-minute, Sherry chooses to take her time and have patience in order to achieve the end goal of having a solid rodeo horse.



  • not a detail-oriented person,
  • used treatment time to sit down and set goals,
  • journals everything she does on each horse in a day,
  • believes that in order to be successful you need to use your entire day and plan your time if you can

“People think that success is based on talent. Success is based on principles. If you master the principles and execute them every day, you will be successful.” – Tyson Durfey

“If you’re dumb, you better be tough.” – Jane Quote


  • Writes motivational quotes in her planner
  • Has sticky notes with positive quotes placed in her home and trailer
  • Plans can change 100X in a day when you’re rodeoing so you have to be prepared for that
  • If you haven’t been somewhere or done something, ask for help from someone who has
  • If you are prepared to the best of your ability you have a better chance at success

Favorite Quote: “Go the extra mile, it’s never crowded.”


Hannah’s Planning Resources

Erin Condren Life Planners

  • For planning & writing out everything! Customized for you with fun quotes, room to write down anything, and fun stickers.

  • We are by no means affiliated with Erin Condren or being paid by them, but here is a referral link to a discount.

Cozi App

  • Cozi is a shared calendar great for keeping up with appointments or anything going on and lets you assign a specific person to it. Every person has their individual color, truly a Type A personality person’s dream. 🙂

Jenna Kutcher Goal Digger Podcast

  • 5 Ways to Outsource Your Life
  • Great tips on things to do to allow yourself more time in the day to get done what is important- ex. riding horses and barrel racing!


Spotted Diamond – “Annie”

Guys Cash Task – “King”

  • Bought with her husband, Cameron, as the first horse they would keep
  • Cameron said King was Jane’s engagement ring
  • Won his third amateur rodeo – was more of a rodeo horse than futurity horse
  • Loved the energy and crowds at rodeos
  • Was a natural at staying focused
  • First year rodeoing with him he made the UPRA and CPRA finals
  • 2016 UPRA Barrel Horse of the Year
  • 2017 CPRA Barrel Horse of the Year
  • Unfortunately, The Fambros lost King in 2017, but he will always be remembered
Jane competing on her great, late horse “King” in Loveland, CO

Classic Frenchman – “Frank” 

NF Frostys Rudy- “Rudy”

  • Newest member of the team and proving he is a force to be reckoned with!


MP Meter My Hay – “Stingray”

  • Has qualified and made countless runs at the WNFR
  • Not just a barrel horse, you can rope on her too (2017 BFI)
  • More info on Stingray HERE (We think Stingray should have her own book)
  • Stingray at The Calgary Stampede
  • Stingray and Sherry taking their victory lap at Ellensburg, WA

MP Jet Royal Money – “Bernice”

  • Full Sister to Stingray
  • 8 years old
  • Gritty, fun, confident in herself
  • Larger build than Stingray
  • Sent to Dena Kirkpatrick as a four year old for training, found a bone chip in her ankle and spent her five year old year recovering
  • First jackpot Sherry entered on Bernice she had no exhibitions and was in the 1D
  • Has a rounder running style than Stingray and runs to the left barrel first
    Bernice Matisse & DelRay resting on the road!

MP Del Ray – “DelRay”

  • Full Sibling to Stingray & Bernice
  • Awesome in the pattern but is insecure & gets “buddied up” to other horses

MP Ray of Fame – “Money May”

  • Three year old (2015 mare)
  • Dash Ta Fame X MP Meter My Hay (Full sibling to Feel The Sting)
  • Is the first Dash Ta Fame Sherry has rode from the ground up (raised, trained, & will eventually compete on)
  • Should mature to be larger than Stingray
  • Very smart
  • Sherry hopes to have ready to compete for five year old futurity year

    Stingray & Money May, like mother like daughter.


Sherry – “BERNICE”

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Jane – “ANNIE”

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  • Not a girly-girl, One of the boys
  • Would be good at sports and play them all
  • Guys like her & would pick her to play on their team
  • Cleans up well, runway ready at night


  • “Odd Duck”
  • Temperamental and has weird quirks
  • Lean & Tall
  • If she were a person, she would be a European Soccer Player
  • Needs weekly therapy sessions
  • Has flop ears so she looks chill but she isn’t


Episode 04 is now available on iTunes, Spotify, and Google Podcasts! As always thank you so much for tuning in, and if you enjoy what you’re listening to leave us a rating or review!

EP 03: Hailey Kinsel | Navigating Success & Greater Purpose

In this Racer’s Edge podcast episode, we visit with barrel racing sensation, Hailey Kinsel, about rodeo, training horses and the “We Can Help” campaign. We learn something new every time we have the opportunity to speak with Hailey, and we hope everyone at home enjoys this episode as much as we do!

Episode 03 can be found on iTunes, Spotify, and Google Podcasts!

About Hailey

Hailey Kinsel has recently been referred to as “Barrel Racing’s Girl on Fire” and for good reason. In 2017 alone, Kinsel and her well-known equine partner, DM Sissy Hayday a.k.a “Sister” won the RFDTV American, the College National Finals Rodeo and qualified for the National Finals Rodeo where they set the new arena-record not once, but twice. This year, Kinsel has continued her success, winning San Antonio, the Days of ’47  in Salt Lake City, Utah, The Calgary Stampede and qualifying for the NFR in the coveted season leader position. On top of her success inside of the arena, Kinsel has also made it a goal to give back to those around her by founding the “We Can Help” campaign which you can learn more about below.

Hailey Kinsel running Sister at Calgary.
Hailey and Sister running at the Calgary Stampede. Photo by Covy Moore.


DM Sissy Hayday “Sister”

2011 Mare

Thunder Stones “TJ”

2004 Gelding

  • Both Hailey and her mom, Leslie, filled their WPRA Permits riding TJ
  • Purchased by Kinsel’s when he was 10 years old
  • Placed at Circle, Dillon, Evanston and Billings, MT, Stephenville, TX, Rock Springs, WY, and other rodeos.
  • Won Preston, ID


This year, Kinsel had the goal to be more efficient and make every run count better than it did in 2017. In order to do this, she had to decide which horse to run where, which rodeos to enter and which rodeos to skip. Factors Kinsel used to make this decision included ground conditions, added money, which horse the arena suits, the overall atmosphere, and if you could ride in the arena prior to the rodeo or not.

When it comes to training horses, many people are quick to throw in the towel. However, Hailey and Leslie have a goal of helping every horse reach it’s full potential. As a general rule of thumb, each horse they invest in spends 18-22 months in their program before any decisions are made.

Hailey and Leslie Kinsel at the 2017 NFR.

Sis & TJ’s Favorite Products

Classic Equine

Martin Saddlery


Feeding Program

  • Purina Strategy with Outlast Supplement (AM & PM)
  • Free-choice coastal hay
  • Alfalfa hay or cubes depending on availability

Exercise Program

  • Exercise is planned around performance schedule
  • Every horse gets a “gallop” day and a “walk/trot” day
  • On gallop days, horses are sprinted or breezed to build lung capacity
  • Walk/Trot days are used as recovery days
  • Walking teaches your horse to relax in a comfortable, natural position while lightly stretching their muscles. This can also play a huge role in injury prevention.

Hailey’s Childhood Idols

Last Year

  • No plans to make the NFR
  • Very cautious
  • Sister was young & inexperienced
  • Goal was to make the circuit finals

This Year

  • Planned to capitalize at winter rodeos so they could be selective the rest of the year
  • Got to stay home most of the spring and summer
  • Went north on the Fourth of July
  • Competed at 3 rodeos in August/September

Thoughts Heading Into the NFR

“It is so much nicer knowing what I’m going into” – Hailey

  • Planning for better scheduling this year in order to spend more time with the horses
  • The goal is to keep things smooth and correct which will hopefully result in winning runs
Hailey Kinsel running Sister at the 2017 NFR. Photo by Impulse Photography


Alex’s Lemonade Stand – Lakin Cunningham

Mississippi Mutts – Abbi Roark

Rusty’s MorningStar Ranch – Kaylee Barker

Jason’s Evergiving Heart – Jordyn Nelson

Grace Loncar Foundation – Emery Mask

JEYE QUOTE: “To whom much is given, much is expected.” Luke 12:48

STEWARDSHIP defined the conducting, supervising, or managing of something. especially the careful and responsible management of something entrusted to one’s care

Horse Profiles


  • Favorite Song: Champion by Carrie Underwood
  • In human form: Carrie Underwood
    • Better legs, better hair, good at what she does, slightly cocky, confident and calm 🙂


  • Favorite Song: *No song, just a really loud medley of a lot of songs that don’t go together
  • In human form: Changes every day – Sean Connery, Tom Cruise, Tom & Jerry
    • Quirky, many personalities

Take Home Quotes:

“You take care of what is yours and you don’t just take care of it at a minimum, you do your best by it. Because if you do your best by it, it’s gonna produce more for you in the long run.”

“They all deserve the absolute best because if you don’t give them that then they cannot give you their best.”

– Hailey

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EP 02: Ashley Schafer |The Horses that Made Me

Ashley coming in hot 2nd barrel shot

In this Racer’s Edge podcast episode, featuring Ashley Nelson Schafer, we visit with horse trainer, Ashley Schafer, to follow-up on her upcoming Racer’s Edge episode. Expect to learn about some of the horses she has ridden, who she is outside the arena, advice on how to deal with set-backs, success in the futurity world, and a few of her favorite things.

Ashley coming in hot 2nd barrel shot
Ashley at the 2016 ERA World Championships in Dallas, Texas

About Ashley

Ashley Schafer is a well-known trainer in both the futurity and rodeo worlds. She gives a lot of credit for her success to her time at the Jud Little Ranch in Ardmore, Oklahoma training under Jolene Montgomery. After training under Jolene, Ashley trained for the Jud Little Ranch for one year as their main trainer before moving to Wyoming. Joe and Carla Spitz of Spitz Quarter Horses were some of Ashley’s first clients after going out on her own and brought her several horses to futurity, one of which being Freckles Ta Fame, otherwise known as CanMan. Since then, Ashley has gone on to train and jockey countless successful futurity and rodeo horses.

Ashley and Pasen checking on her colts
Juggling a toddler and futurity colts
Ashley can gather cattle with the best of 'em
Ashley’s first love: Roping



Freckles Ta Fame “CanMan”

2009 stallion, LTE $100,000+

KR Last Fling “Laramie”

2010 Mare, LTE $100,000+

Vanilas Sudden Fame “Reese”

2010 Mare, LTE $110,000+

Guys Girl Power

2010 Mare

Positively Streakin “Salty”

2014 Mare

  • Owned by Spitz Quarter Horses
  • 2018 Pink Buckle – placed in both rounds and the average as well as winning some open money for a total of nearly $15,000

Traits Ashley Looks for in a prospect:   Natural Rate & Ability

Horse Profiles

The Cheerleader – “Salty”
Not overly smart, cute, athletic, happy, gets distracted, some things go over her head

Soft Ball Player – “Laramie”
Athletic, cool, level-headed, confident, not dramatic. Similar attitude as Jolene Montgomery – no drama and laid-back but when it’s game-time she gets serious.

Famed French Kiss “Sissy” – similar attitude to Joy Wargo.
Doesn’t show much emotion, is quiet, stand-off attitude at first but once you get to know her she will talk your ear off & you can always count on her to make the same trip.

Freckles Ta Fame “CanMan”
A sweetheart you can always count on to make the same trip. Theme Song “Stand By Me”

Favorite Classic Equine Products

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Advice to Trainers

  • If you want to be around horses you must constantly work on being a better horseman! Horsemanship = key to success.
    • Go to clinics, read books, watch videos, whatever it takes
  • Work hard, stay dedicated, keep the right mental attitude, stay positive, keep emotions in check
  • Be specific with cues and consistent with those cues from home to public.
    • Don’t watch other people exhibition and change your method at the barrel race
    • It is OK to try new things but try them at home first
  • Keep expectations in perspective

Advice to Owners

  • Know your end goal & make sure you make your expectations are clear at the beginning
  • Find the right trainer for your personal goals and your horse
  • There are different kinds of trainers – be aware of that & send your horse to the person that will help produce the right end-result for you
  • The best futurity horses don’t always make the best rodeo horses and vice versa
  • Best way to success is clear communication
  • Your trainer will know your horse best… Trust your trainer when they think your horse should go to a vet or something should change.
  • Sometimes the horse you have won’t produce your desired end-goal, but this does not mean the horse is no-good, it just means the horse has a different path. Don’t give up on your trainer & trust their opinion.

Take Home Notes

  • Each horse is an individual & you cannot compare one horse to another
  • When training futurity colts you must take things day by day – don’t get ahead of yourself
  • Take the emotion out of barrel racing and learn to not take things personal when they don’t work out
  • Be prepared as much as possible in order to succeed
  • Stay positive, take deep breaths and go have fun
  • Visualize your run & know your horse

Be sure to tune into EP 02 of the Racer’s Edge Podcast here, iTunes Podcasts, Google Podcasts, or Spotify!

For Contact: Hannah Haugen, Public Relations Coordinator, hhaugen@equibrand.com

Finding the Keepers

Buying and selling horses…we’ve all been there. The love/hate relationship is very real. Rarely does it resemble a smooth, open highway, rather often times the process looks that of a narrow, Rocky Mountain pass.

When selling, it’s the stress of keeping your horse ready to show, the toll on your emotions, and the hardest task…finding the right rider and home with the best chance of success as a team. Buying’s difficulty is finding the horse that has all those qualities you have on your  (let’s be real, most of the time unrealistic) mental “checklist” that is hopefully….in your price range. Like buying anything else these days, narrowing down the options can be overwhelming. After all, you have to take in factors like gender, age, pedigree, color, and how broke they are. Even if you find one right off the bat, it’s hard having the confidence in the decision knowing there are several more out there. What if you miss out on something!


Jolene Montgomery 2
Jolene running at the Doxa Extreme rodeo in 2016. She is riding a BTR by Martin Saddlery. FMI on the BTR and other saddles from Martin check out the new 2017 catalog.


This season’s two-part series with Jolene Montgomery has showcased what we felt was a much-needed tutorial on this ever so common transaction that supplies the oxygen to the main vein in our industry. With a repertoire a mile long, Jolene has trained and jockeyed some of the best horses in the business in the beginning of their careers such as JL Dash Ta Heaven, MCM Ima Sharp Guy, and JL Jamaican Me Rich to name a few.   Although buying and selling horses isn’t the way she makes her living, along with her success in the arena as a jockey and trainer, she has gained expertise in the buying/selling process. She understands what a great relationship between horse and rider looks like, and we thought it would be fun to get her insight on the subject.

Jolene Montgomery’s saddle of choice is a BTR by Martin Saddlery. She also uses a Classic Equine ESP or Zone saddle pad.

After all the hassle we go through, sleepless nights even, why do we do it? We would have to say because there is no better feeling than watching someone love and compete successfully on a horse you once owned and loved or that moment when “it clicks” with your new purchase and you finally feel like a team. You can look elsewhere, but there isn’t a better feeling!

Our advice: go through Jolene’s checklist and then go with your gut. Happy horse shopping! <3

Subscribe to Racer’s Edge YouTube channel for all episodes and behind the scenes content!


By: Hannah Haugen

Building Champions from the Ground Up

One of the best aspects of the equine industry is every person and business within has a unique story. Our friends at Oxy-Gen certainly have one to tell. Most known in the equine world for their advanced all natural supplements, Oxy-Gen paved the way in equine supplement technology crossing over science used in human athletic performance and adapting it to horses with the use of natural elements.

Dr. Jack McEowen created the original Oxy-Gen and Oxy-Max products after incorporating octacosanol into animal supplements. The substance was commonly known for its use in human athletes and is found naturally in plants. Octacosanol promotes stamina, endurance, and the building of muscles. Overlooked in the animal nutrition industry, Dr. McEowen saw an opportunity, and in 1997 the Oxy-Gen business partnership was formed with Beth Andrus with Meal and More Mills.


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Meal and More Farms in Morrice, MI


The first Oxy-Gen products were made for livestock; cattle, sheep, and goats. After meeting Marth Wright, Dr. Jack created Oxy-Max for horses and it has since been history. Allyson Hayes, head of the equine division, is a barrel racer with roots deep in the sport with the utmost passion for care and nutrition in barrel horses and at the age of 12 years old, had a significant role in Dr. Jack’s formulation of the Oxy-Boost. It would be almost fate that she would eventually run the equine division. The whole team at Oxy-Gen is extremely dedicated and passionate about their work and it is evident in their products and facilities.

John McEowen, Livestock General Manager at Oxy-Gen, Inc. giving tour of their new state-of-the-art facilities

The refreshing aspect of this company is it is a true piece of Americana. The company owns farmland they prepare, plant and harvest base ingredients which are made into your horse’s favorite the Oxy-Gen product. Everything made from start to finish is packaged, labeled, and shipped from under their roof.

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Tubes of Rush preparing for shipment
Careful accuracy  and care goes into every tube of Oxy-Gen performance paste

Even more impressive, when it came time to update facilities, the company had saved enough money to pay for the new facility in cash. That is nearly unheard of in today’s economy. In our opinion, nothing beats a success story from hard work and perseverance and they are some of our favorite ones to share. Tune in Wednesday, July 12 at 8:00 PM Eastern on RFD-TV for more on Oxy-Gen’s story.


Sources: http://www.webmd.com/vitamins-supplements/ingredientmono-499-octacosanol.aspx?activeingredientid=499&activeingredientname=octacosanol



Hannah Haugen, Public Relations Coordinator